If you’re reading this blog, there is a good chance that you are working towards becoming a more mindful consumer. And I have so much goodness lined up in the way of free guides, blog posts, and other resources for 2019! But today, I’m sharing one major way that we, as a clothing label, are changing how we do things to help you be more mindful with your clothing purchases!
Starting this year, instead of launching a whole collection of styles all at once, we are making the switch to releasing just one new product at a time. We believe in adding to our wardrobes gradually, one garment at a time, so it makes sense that our product releases reflect that too!
Along with releasing styles individually, we’ll also be launching new styles via pre-sales on our online shop. This means that we will only move into production with styles that you have shown us you love and will serve your lifestyle. By having our customer’s crowd fund our products, we are able to reduce waste from creating extra inventory and we can offer 20% off each style purchased via pre-sales! We call that a win, win, win :)
Those of you on our email list will be the first to know when a new product releases. The rest of you will have to catch it on Instagram. And let’s face it, there’s a lot happening on your feed, so to make sure you don't miss a release we recommend hopping onto our list at the end of this post.
Here’s how it’ll work:
5 new releases in 2019: March, May, August, October, and December, launching at the beginning of the month.
Campaigns will run for 4 weeks in which you can pre-order our new release and receive 20% off your purchase! If the campaign is fully funded, we’ll move into production. If not, no cards are charged and we try again with the next style.
When the campaign is fully funded, you’ll get an email with our estimated shipping date. We expect shipping dates to be 6-8 weeks out from the completion of a campaign. (And don’t worry, we’ve timed our launches so that when your garment arrives, it’ll be seasonally appropriate and ready to rock!)
We are so excited about this model of collaborating with our customers to create the best product possible for you!
Want to be the first to know when new product launches?? Sign up for our email list here!